Top 5 Fashion Games on Android in Oceania: Q2 2023 Performance

In Q2 2023, the top 5 fashion games on Android in Oceania exhibited diverse performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared during the quarter, based on data from Sensor Tower.

Fashion Battle - Dress up game saw a fluctuating trend in weekly revenue, peaking at $107 in mid-April and ending the quarter at around $88. Weekly downloads showed a high of 6.7K in early April, but saw a decline to approximately 3.1K in early May before recovering to 4.6K by the end of June. Active users also varied, with a peak of 15.1K in early April and a slight decrease to 10.3K by the end of June.

DIY Paper Doll experienced minimal revenue, with occasional peaks of $5 and $4. Downloads began strong at 7.2K in early April, dipped to below 1K in mid-May, and then recovered to 2K by the end of June. Active users followed a similar pattern, starting at 12.5K in early April and decreasing to 4.4K in late May, before stabilizing around 7.5K by the end of the quarter.

For Project Makeover, weekly revenue remained robust, peaking at $28K in early April and maintaining a steady performance around $25K to $26K towards the end of June. Downloads were relatively stable, ranging between 1.9K to 2.9K throughout the quarter. Active users showed consistency, fluctuating slightly around 24K, with minor dips and peaks.

Makeup Kit - Color Mixing did not generate any revenue during Q2 2023. However, the app saw an increase in downloads from 1.7K in mid-April to 4K by the end of June. Active users followed a similar upward trend, growing from 6.7K in late April to nearly 10K by the end of June.

Finally, Hair Salon: Beauty Salon Game had a late start in revenue, with earnings beginning in June and peaking at $23. Downloads showed a positive trend, starting at 1.2K in early April and increasing to 2.8K by the end of June. Active users also saw significant growth, from 2.1K in early April to 5.6K by the end of the quarter.

Overall, these insights provide a snapshot of the dynamic performance of top fashion games on Android in Oceania during Q2 2023. For more detailed analytics and insights, visit Sensor Tower.